OUR FOUNDERS STORY

In the early days of Sensuous, co-founders Ann Reidy and Keith Jones faced an unexpected challenge: limitations on importing sexual health and wellness products into Australia. Rather than seeing a roadblock, they saw an opportunity to create something uniquely Australian—an innovative, premium, alternative crafted with their own hands. Their journey began in the most unassuming of places—their kitchen. There, Ann and Keith experimented tirelessly with formulations, filling bottles by hand and refining each product until it met their uncompromising standards of quality. Their shared determination and passion for enhancing intimate experiences became the driving force behind every innovation. The early days were anything but easy. Countless hours were spent perfecting formulas, overcoming setbacks, and reimagining what a premium sexual health and wellness brand could be. Yet, it was this grit and resilience that propelled them forward. As word spread about their products’ exceptional effectiveness and quality, demand began to grow. Recognizing the need to scale, Ann and Keith transitioned from their humble beginning to their own manufacturing facility. This pivotal step allowed them to elevate their production capabilities without compromising on their commitment to artisanal precision and Australian excellence. Their unwavering dedication soon caught the attention of major retailers. Having built the Sensuous brand and its sterling reputation in the better specialty retailer arena, Australia’s largest chemist chain recognised the quality and appeal of the Sensuous products and so began the widespread distribution of the Sensuous range. This was followed shortly after by partnerships with two of Australia’s largest supermarket chains, bringing the Sensuous products online and to shelves across the country, further cementing Sensuous as a trusted name in sexual health and wellness. What started as a bold idea in a kitchen has grown into a globally recognized brand. Ann and Keith’s vision of empowering individuals and couples through innovative, premium, and accessible sexual health and wellness products remains at the heart of Sensuous. Today, the brand continues to push boundaries, break taboos, and inspire confidence— proving that even the most unexpected challenges can spark extraordinary transformations.